Social Media Marketing will Drive Product Innovation
By Gary Schirr, Professor at Radford University Too much of what is being written about social media marketing (SMM) these days still has the ring of futurism. Wake up—the SMM era is already here!...
View ArticlePeople Have the Power: How Social Media is Changing Business and Why the Old...
By Barry Libert, Author of Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business For as long as anyone can remember, the expression...
View ArticleSXSW: 8 Essential Takeaways for CMOs
By Margaret Molloy, Chief Marketing Officer at Velocidi Since attending the SXSW Interactive Festival in March, a number of CMOs have asked me for my key takeaways from the event. Articulating these...
View ArticleWill Social Media Change the Face of Modern Marketing?
By Debi Kleiman, President of MITX (Massachusetts Innovation & Technology Exchange, creators of FutureM) The very foundation of marketing is transforming before our eyes, and social media is...
View Article8 Mandates for Social Media Marketing Success—#5: Demonstrate Leadership
By Kent Huffman, Author of 8 Mandates for Social Media Marketing Success Social media leaders—as is the case with their offline counterparts—are most often valued and respected for their knowledge,...
View ArticleBlending the Art of Marketing with the Science of Technology
By Jeff Schick, Vice President, Social Software at IBM Investments in IT have long been the domain of the CIO, but all of that is changing as CMOs increasingly impact IT investments in today’s social...
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